Linkedin about us template9/4/2023 ![]() ![]() It’s the ratio of engagements -including likes, comments, shares, and clicks- to impressions. Shares: The total number of times someone shared your posts.Ĭlicks: The total number of times someone clicked on your posts, including a click on a post or a click on a link.Įngagement rate: How engaged your audience is. Likes: The total number of times someone liked your posts.Ĭomments: The total number of times someone commented on your posts. ![]() Impressions: The total number of times someone saw your posts. Fortunately, you can find the metrics that tell you how engaged your followers are. But what’s the point of having 100K followers, and no one engages or cares about your content. You can brag about having a lot of followers on LinkedIn. For example, you can target the same demographics as your followers or similar demographics in different regions. Check if you’re reaching the right audience.With the audience demographics data, you can: Job function: Your followers’ job function. Seniority: Your followers’ working experience. Industry: The industry your followers work in. Here are some good follower metrics to track.įollower count: How many followers you have.įollower growth rate: How fast your account is growing. How fast your LinkedIn account is growing.Keeping track of your followers help you understand: You can’t grow a LinkedIn account without growing your follower base. ![]() Page engagements: The total number of engagements people made on your page, for example, clicking on your logo, banner, or like your posts, etc. If you have many mobile page views, you should definitely optimize your content, especially videos and images, for mobile. They want to learn more about your working culture.Īlternatively, you can split your page views by device. You can make an educated guess that your followers may be interested in a career at your company. Let’s say you have a lot of views on the life page. For example, you can break this down by home page, life page, or career page to see your most popular pages. There are several ways you can analyze your page view data. Pageviews: The total number of times people visited your pages. Page performance metrics tell you how your LinkedIn pages are performing. Essentially, LinkedIn provides a good amount of data about your: Now that you know what your goals are, choosing the metrics shouldn’t be that complicated. So grab a pen and paper - if you’re a paper nerd like me - and write down your LinkedIn goals. However, if your goal is to increase community engagement, ‘likes’ shows if your audience enjoys your content. Having a ton of likes on a LinkedIn post doesn’t guarantee sales. That may be the case if you measure ‘likes’ while your goal is driving more sales. They’re often misleading, and they tell you nothing about your business. Good metrics tell you:įor example, people often consider impressions, likes, and comments as vanity metrics. Having a clear understanding of what you’re trying to achieve on LinkedIn helps you pick the right metrics. Why’s your business active on LinkedIn in the first place? ![]() Psst! If you’re interested in analyzing the performance of your LinkedIn Ads, check out our post about how to optimize your LinkedIn Ads campaigns instead.īut before we get into the analytics part, let’s take a step back and answer the most important question. That’s why we’ll show you how to use LinkedIn analytics to optimize and improve your organic performance. You need to understand what works best for your brand and what doesn’t. However, being active on LinkedIn is just half the battle. It’s fair to say that if your B2B company is not using LinkedIn, you’re missing out on the chance to reach your target audience and grow your business. LinkedIn is the biggest B2B social media platform with:ĩ6% of B2B content marketers use LinkedIn for organic social marketing. ![]()
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